Google is reorganizing its Assistant team to include more focus on Bard as the company shifts more resources to artificial intelligence.
After rolling out Bard as an AI service largely for search, Google executives appear to be pivoting away from that focus without providing specific use cases.
The escalation in urgency comes as the company ups its rivalry with Microsoft-backed OpenAI, whose ChatGPT chatbot took the internet by storm.
Google Bard comes as the company tries to compete with the popularity of ChatGPT.