Morgan Stanley’s move is one of the first announcements by a financial incumbent after the viral success of OpenAI’s ChatGPT.

Microsoft on Wednesday announced the preview release of its new Bing app for iPhone and Android which includes new features like access to its AI chatbot.

The move will limit some scenarios where long chat sessions can “confuse” the chat model, the company said in a blog post.

Since OpenAI released ChatGPT last month, the text-based artificial intelligence tool has gone viral, attracting a million users in its first five days.