How Liquid Death's 40-year-old founder turned 'the dumbest name' and a Facebook post into a $700 million water brand

How Liquid Death's 40-year-old founder turned 'the dumbest name' and a Facebook post into a $700 million water brand

Liquid Death CEO and founder Mike Cessario spent years figuring out how to make water cool. Now his brand is valued at $700 million.

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