brand

The digital media rollup dream is dead for the moment — now it's all about core brand strength
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BuzzFeed, Vice, Vox and Bustle Digital Group are sharpening their focus to enhance core strengths.

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2 questions that helped Patagonia's CEO go from packing boxes for $6 an hour to leading a $3 billion brand
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Ryan Gellert became Patagonia’s CEO in 2020 and helped transition the company to donate its $100 million yearly earnings to fight climate change.

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Pro-Skateboarder Paul Rodriguez Jr. on Being the Face of Nike SB, Starting His Own Brand
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Coca-Cola-Owned Brand Expands Its Bold Take On a Novel Drink
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Chinese EV brand Zeekr is now worth more than Xpeng
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Geely-backed electric car brand Zeekr said Monday it’s now valued at $13 billion after a $750 million raise from Chinese battery giant CATL and others.

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Luxury brand Six Senses is opening its first hotel in Australia
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The hotel is scheduled to open in 2025 on a 22-hectare estate called Burnham Beeches, located 25 miles from Melbourne in the Dandenong mountain range.

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Samsung's newest Galaxy S smartphones a test of brand power in weak market
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2022 was rough. But here are 5 brand new retirement savings and tax rules that could give you a big boost in 2023 — get to know them now
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This 26-year-old quit her job to ask strangers how much money they make—now she's scoring 6-figure brand deals
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Hannah Williams, 26, quit her job as a data analyst in April to focus on Salary Transparent Street, a viral TikTok series about pay transparency.

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Tesla’s Brand Is Suffering as Elon Musk Tries to Save Civilization
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How Liquid Death's 40-year-old founder turned 'the dumbest name' and a Facebook post into a $700 million water brand
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Liquid Death CEO and founder Mike Cessario spent years figuring out how to make water cool. Now his brand is valued at $700 million.

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Russia revives Soviet-era Moskvich brand with Chinese design
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